Marketing Plan

Marketing affects almost every aspect of our lives . We are subject to it through all forms of media for various products and services.


But what is Marketing? An easy question to ask, but the definition  is a little more complex. At a business level, which is what we are interested in, it could be defined as: ‘the performance of various activities that collectively seek to accomplish a businesses objectives by anticipating the consumers needs and wants and directing a flow of goods and services from your business to the customers or clients’.


We will look at the key areas of Marketing, which include:


*  The marketing concept and management process
*  Evaluating opportunities
*  Market research
*  Finding target market opportunities
*  Market segmentation
*  The marketing mix
*  Pricing objectives
*  The promotional mix


We will help you explore the many and various aspects of the Marketing process to enhance your business opportunities.