Marketing affects almost every aspect of our lives . We are subject to it through all forms of media for various products and services.
But what is Marketing? An easy question to ask, but the definition is a little more complex. At a business level, which is what we are interested in, it could be defined as: ‘the performance of various activities that collectively seek to accomplish a businesses objectives by anticipating the consumers needs and wants and directing a flow of goods and services from your business to the customers or clients’.
We will look at the key areas of Marketing, which include:
* The marketing concept and management process
* Evaluating opportunities
* Market research
* Finding target market opportunities
* Market segmentation
* The marketing mix
* Pricing objectives
* The promotional mix
We will help you explore the many and various aspects of the Marketing process to enhance your business opportunities.